For Gamecock Fans, Game Time Now Means "It's BO Time!"
Columbia, S.C. - Sep. 7, 2012—With football and tailgating season upon us, Gamecock fans around the country will have one more reason to get excited for South Carolina home games this year. Williams-Brice Stadium will now feature Bojangles’ world-famous chicken beginning Sept. 8, just in time for South Carolina’s first home matchup against East Carolina University.
“There are few Southern traditions enjoyed as much as football and fried chicken,” said Randy Kibler, president and CEO of Bojangles’. “We’re excited to be pairing our Southern classics with Gamecock football. We look forward to serving fans inside Williams-Brice Stadium and continuing our support of the Gamecock nation.”
Featuring two concession stands, one conveniently situated on the home side of the stadium and another near the new video board in the north end zone, Bojangles’ will be offering fans its Cajun Filet SandwichesTM, Seasoned FriesTM and Chicken SupremesTM. Fans that have enjoyed Bojangles’ unique menu items at their own tailgate spots for years can enjoy the same great-tasting food inside
“University of South Carolina students, employees and fans are all excited to welcome Bojangles’ to Williams-Brice,” said Centerplate General Manager Michael Jennings. “Everyone knows Bojangles’ and tailgating go hand-in-hand, and we’re thrilled to offer fans who visit the stadium a chance to enjoy the South’s best-tasting chicken.”
Located directly across the street from Williams-Brice Stadium, the Bojangles’ restaurant on Bluff Road has recently been updated with a Gamecock flair. The popular restaurant features new signage, a redesigned dining room trimmed in black and decorated with Gamecock graphics, and now boasts outdoor seating perfect for a pre- or post-game meal. The improvements at the Bluff Road location are part of a cooperative effort to upgrade the game-day experience, with the university investing in developments to the adjoining property.
Bojangles’ partnership with the University of South Carolina stems from its long-standing commitment to the Palmetto state. The Charlotte-based company has consistently invested in South Carolina and especially Columbia in a number of ways, including:
• Employing more than 900 teammates and operating 31 restaurants in the Columbia market, with plans to open two more in the near future.
• Opening eight new Columbia-area restaurants and remodeling 10 local restaurants, with total investments of over $14 million in the past four years.
• And statewide Bojangles’ has remodeled 18 restaurants and opened 36 new locations since 2008, including six new openings thus far in 2012.
• Serving the community by supporting causes like the Muscular Dystrophy Association, for which the company has raised more than $2.3 million in an effort to find a cure for neuromuscular diseases.
• Sponsoring the South Carolina Future Minds Teacher of the Year program since 2010 by donating 9,000 books to school libraries across the state, providing financial support that benefits the more than 700,000 students currently in the state’s public education system and establishing May as the official Teacher Appreciation Month for South Carolina.
• Becoming the title sponsor of South Carolina’s only NASCAR Sprint Cup Series race, the Bojangles’ Southern 500 at Darlington Raceway.
“We are grateful to our loyal customers throughout South Carolina for supporting our growth efforts over the past few years,” continued Kibler. “We’re looking forward to continuing our great relationships as we proceed with our growth in the Palmetto state.”
To learn more about Bojangles’ commitment to South Carolina and for a complete list of Bojangles’ restaurants in the Columbia area and throughout the state, visit www.bojangles.com.
- Amanda Lenar