Bojangles' Ranked No. 1 Unit Growth in Chicken Segment in 2013 Technomic Top 500 Chain Restaurants
Charlotte, N.C. - Jul. 18, 2013—Bojangles’, the rapidly growing quick-service restaurant franchise known for its uniquely seasoned and marinated chicken, made-from-scratch buttermilk biscuits, Dirty Rice® and Legendary Iced Tea®, was recently ranked No. 1 for percentage unit growth in the chicken segment by Technomic®, the leading fact-based consulting and research firm serving the food industry. Bojangles’ showed 5.9 percent unit growth, a faster growth rate than larger competitors like Chick-fil-A, KFC, Popeyes and Zaxby’s.
Furthermore, Bojangles’ is the fastest growing freestanding, drive-thru, quick-service brand based on percentage unit growth, and the Charlotte-based company is the 48th largest restaurant brand based on 2012 performance with an impressive 12.7 percent system sales increase from the previous year and a seven percent increase in same-store sales system wide. The Technomic Top 500 Chain Restaurant Report is an annual update of the restaurant industry as a whole with overall rankings based on total sales.
“Of course we’re happy that these statistics prove what we have always known about the Bojangles’ brand,” said Eric Newman, Executive Vice President for Bojangles’ Restaurants, Inc. “More importantly, it is an indicator that our customers are unfailingly loyal, and Bojangles’ food maintains an excellence that is unparalleled in quick service.”
Bojangles’ attracts customers with its proprietary, made-from-scratch fare, offering a flavor profile unlike anything in the market and breakfast served all day. The menu features southern classics with Bojangles’ one-of-a kind flavors, including fresh, never frozen, hand-breaded chicken, buttermilk biscuits, sandwiches, flavorful fixin’s and Legendary Iced Tea® steeped the old-fashioned way.
- John Everette